We believe a layer of information content can be immediately and easily accessible. The information exists. It is in a passive state requiring the user to search. We believe information content should be proactive, ready to be consumed. Augmented and Virtual Reality solutions address current design challenges regarding this dissemination of information content. Content is the future. Content is king. Content requires a system of routing so that the user’s immediate needs are met. Since the internet was realized to be a commercial tool, the issue of driving traffic to a particular website remains a challenge. Today the purpose of the internet is changing. It is less a node for acquiring information and more a means for moving information between its source and mobile apps. We believe this move away from the browser is beneficial to opening the door to new methods of information content consumption.
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